https://shapeshiftercontent.com/about daily 1.0 2024-11-05 https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/1656366011507-8CT2NN1GXMYNQDGNBNKO/unsplash-image-505eectW54k.jpg About + Services - Words That Transform Shapeshifter Content offers content strategy and execution to accomplish more than you thought possible, in any form you can imagine. https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/373010a4-487d-4505-9388-87868cbfe6d9/headshot.JPG About + Services - Why Shapeshifter? I’m Abbie Kopf, the founder of Shapeshifter Content. Funny name for a business, huh? Content must take many shapes: raising awareness, building affinity, connecting emotionally, enhancing the user experience, inciting action and more. My superpower is making words do all that and more, capturing your brand’s essence and packaging it in the best way possible. Need a speech written? Yep, I’ve done it. Does your website content need revamping? Let’s start. Curious how to reenergize your blog? I can help. Need to talk brand strategy? I am unironically excited to lead that effort. Having worked with hundreds of brands in-house, for agencies and at the largest publisher in the United States — the USA Today Network — I offer a preternatural ability to position your brand for any goal you have in mind. https://shapeshiftercontent.com/contact-1 daily 0.75 2022-02-28 https://shapeshiftercontent.com/work daily 0.75 2024-02-05 https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/c22b8bde-628d-4ea4-9377-d2dc3df25b0c/pexels-darius-krause-2254030.jpg Work - Make it stand out Blazing Paths Is Literal for This L.L.Bean Guide Explore L.L.Bean https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/7d0e030f-0273-4121-9b74-f6eccfff03ec/pexels-pixabay-35967.jpg Work - Make it stand out Important Tips for Guarding Against Car Burglaries Providence Journal https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/72fac9a3-a527-465f-ac09-df8469d52937/pexels-rodnae-productions-5922538.jpg Work - Make it stand out The Future of Job Hunting is a Hellscape NY Observer https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/0c8a000b-7e73-462c-8e75-d361087e3a86/pexels-atc-comm-photo-952264.jpg Work - Make it stand out Why Representation Is More Than Skin Deep Inside L.L.Bean https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/2e88db9b-19c4-4078-98b3-31a01ffb9d83/pexels-anastasia-shuraeva-8466917.jpg Work - Make it stand out A New Report Shows that Diagnosis Rates for ADHD Have Skyrocketed USA Today https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/faeec871-a0d4-4aa2-af8b-f8b89839146b/pexels-elizabeth-iris-5547675.jpg Work - Make it stand out Four Unique Ways to See the Geographic Wonders of Palm Springs USA Today https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/25c2a3c8-d9f1-434c-9e17-b6929b1c0f60/pexels-chad-witbooi-2407323.jpg Work - Make it stand out Motivated Yet Purposeless? You Might be Caught in Ambition Limbo NY Observer https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/8b2ee5a2-e4a7-4171-a61a-9003d3f24943/pexels-erik-mclean-4061461.jpg Work - Make it stand out Hesitant to Sell Your Home? Why Now is the Prime Time Metro Daily News https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/ed5da984-8fb0-4c8a-98ed-76f0d477dbe0/pexels-chevanon-photography-1108101.jpg Work - Make it stand out How Recently Laid Off Workers Can Find Their Next Gig Indy Star https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/024880ac-6c2a-42db-9440-34bf9f3096bf/pexels-ono-kosuki-5648108.jpg Work - Make it stand out Mental Health Among Seniors Is a Problem We Aren’t Talking About USA Today https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/35539c88-5d2f-42b4-a54c-a74ef9735b36/pexels-chris-j-mitchell-1528361.jpg Work - Make it stand out How to Make a Day Out of it at One of Dallas’ Adorable New Parks Localite https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/35de4992-ce14-44ef-9194-fa5f0259aaf1/pexels-linkedin-sales-navigator-1251841.jpg Work - Make it stand out Four Easy Ways to Improve Your Health if You Sit All Day Statesman Journal Online https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/714e735a-4525-46c6-95f4-f763fd57d23b/pexels-pixabay-279648.jpg Work - Make it stand out 5 Simple and Inexpensive Kitchen Cleaning Hacks to Save You Time Rochester Democrat and Chronicle https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/46913351-fec7-44d9-96be-60ab5746af2b/pexels-burak-the-weekender-1978126.jpg Work - Make it stand out Embrace the Cold: How and Why to Get Outside During Winter Inside L.L.Bean https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/564111bb-24aa-451d-a718-af8119a13f79/IMG_4751.jpg Work - L.L.Bean Shadow Catalog (Print) Shared by numerous influencers (and maybe even a big name or two), the L.LBean shadow catalog beautifully showcases the brand’s personality and honors longtime fans with Easter eggs galore. Providing ideation, substantive editing, copyediting, copywriting and research, I worked tirelessly to ensure the catalog would be as beloved as the brand. https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/5c1186d0-46f2-4ad1-9c50-000256a9f591/pexels-energepiccom-110469.jpg Work - Samsung Builder (Print + Digital) Samsung Builder is establishing itself as a formidable choice for builders and developers, and wanted a series of case studies and an updated brand house that powerfully positioned key advantages. Working with internal stakeholders and multiple clients, I helped bring the brand’s key differentiators to light. https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/bf5eedcf-3b47-4ba9-81dc-19ae8d5b510f/portfolio.png Work - Orkin Commercial (Digital) Creating and editing blogs, white papers, A/B email subject lines and brochures for Orkin Commercial means upholding the level of quality the brand has become known for over the past 120 years. As an added benefit, I can help diagnosis your pest problems. https://images.squarespace-cdn.com/content/v1/61f41da623427716a0e182b0/258a5355-3050-4f92-ba5a-17c277583d20/IMG_4747.jpg Work - AT&T Performing Arts Center Annual Report (Print) Need someone who can do it all? This annual report involved concepting, ghostwriting for leadership, copywriting, copyediting and brand alignment. Projects with many moving parts call for an experienced writer and editor who can switch gears with you, creating whatever you need, on-time and on budget.