Words That Transform

Shapeshifter Content offers content strategy and execution to accomplish more than you thought possible, in any form you can imagine.

  • Creating content that converts.
    Branded content, content marketing, integrated marketing, commerce writing and performance marketing

  • Writing as your brand, not for it.
    Internal communications, executive and corporate communications, external affairs and sales presentations

  • Making marketing basics anything but basic.
    Website, email, print and digital collaterals

  • Taking your brand from Point A to Points B - Z.
    Analysis and planning for your marketing initiatives

Why Shapeshifter?

I’m Abbie Kopf, the founder of Shapeshifter Content. Funny name for a business, huh?

Content must take many shapes: raising awareness, building affinity, connecting emotionally, enhancing the user experience, inciting action and more.

My superpower is making words do all that and more, capturing your brand’s essence and packaging it in the best way possible. Need a speech written? Yep, I’ve done it. Does your website content need revamping? Let’s start. Curious how to reenergize your blog? I can help. Need to talk brand strategy? I am unironically excited to lead that effort.

Having worked with hundreds of brands in-house, for agencies and at the largest publisher in the United States — the USA Today Network — I offer a preternatural ability to position your brand for any goal you have in mind.

Schedule a consult