Content + Editorial
Blazing Paths Is Literal for This L.L.Bean Guide
Explore L.L.Bean
Four Easy Ways to Improve Your Health if You Sit All Day
Statesman Journal Online
The Future of Job Hunting is a Hellscape
NY Observer
Why Representation Is More Than Skin Deep
Inside L.L.Bean
Important Tips for Guarding Against Car Burglaries
Providence Journal
Hesitant to Sell Your Home? Why Now is the Prime Time
Metro Daily News
Embrace the Cold: How and Why to Get Outside During Winter
Inside L.L.Bean
5 Simple and Inexpensive Kitchen Cleaning Hacks to Save You Time
Rochester Democrat and Chronicle
Copywriting
A few recents and faves
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A few recents and faves 〰️
L.L.Bean Shadow Catalog (Print)
Shared by numerous influencers (and maybe even a big name or two), the L.LBean shadow catalog beautifully showcases the brand’s personality and honors longtime fans with Easter eggs galore.
Providing ideation, substantive editing, copyediting, copywriting and research, I worked tirelessly to ensure the catalog would be as beloved as the brand.
Samsung Builder (Print + Digital)
Samsung Builder is establishing itself as a formidable choice for builders and developers, and wanted a series of case studies and an updated brand house that powerfully positioned key advantages. Working with internal stakeholders and multiple clients, I helped bring the brand’s key differentiators to light.
Orkin Commercial (Digital)
Creating and editing blogs, white papers, A/B email subject lines and brochures for Orkin Commercial means upholding the level of quality the brand has become known for over the past 120 years. As an added benefit, I can help diagnosis your pest problems.
AT&T Performing Arts Center Annual Report (Print)
Need someone who can do it all? This annual report involved concepting, ghostwriting for leadership, copywriting, copyediting and brand alignment.
Projects with many moving parts call for an experienced writer and editor who can switch gears with you, creating whatever you need, on-time and on budget.